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Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

for Kit Kat has a lasting effect or just becomes a minor blip on an econometric model. NO - ANDREW ...

Biggest brands: Top 100 advertisers 2010

models. A report conducted by BofA Merrill Lynch Research suggests that marketing directors should take ... -for content and predicts that structural pressures could lead to more radical changes to business models ...

Older people can be disenfranchised by celebrity-fronted ads

not giving enough information. However from 622 women polled, although 54% said they had no role model, those who voted named Twiggy who appears on the M S ad as their top role model. Of the remaining men, 43% said they had no role model, but of those who voted they named Richard Branson as their top role model ...

The Marketing Profile: Lance Batchelor of Tesco Telecoms

move with a fresh brand identity for Tesco Mobile. Previously the brand was closely modelled on Tesco ...

P&G buys stake in Ocado to gain customer insight

in the unique shopper knowledge available with Ocado and we see its model as a fertile ground for new ideas ...

USC teams up with Teenage Cancer Trust

Jones and Oliver have modelled the USC LOVES TCT snap-on sweatbands, which will be sold in USC's 57 stores across the UK to raise funds for a new teen cancer unit. To coincide with the fundraising activity, young people working at South London-based youth magazine LIVE are launching Saturday , a ...

Holland & Barrett in fresh ad strategy

product was 75% off, but nothing at its real price. That's not a great business model,' he said. Holland ...

The Marketing Profile: Phil Geary of Holland & Barrett

on the high street who haven't got their business model right, because it means more units will become ...

Biggest brands: Top 10 brands by product category 2008

Beck's 40-45 40-45 0 Household cleaning: 4.9bn (+3%) Fairy consolidated its market lead ...

The impact of Google's first 10 years on marketing

free market governed by supply and demand.' Cashmore stresses that the model Google uses for its ... models in similar ways to other travel-related businesses, while car manufacturers and dealers have had ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.