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Samsung Olympic spot invites people to 'take part'

22 May 2012 | by Matthew Chapman

on Facebook starring David Beckham, which pushes the features of the Samsung Galaxy Note model. Creative ...

Tablets for kids help Leapfrog rule toy fair

01 Feb 2012 | by Ben Hall

TV ad in three years for Christmas last year , picked up three awards (Best Hobby and Model, Best ...

Motorola 'life proof' ads banned after phones crack

09 Nov 2011 | by Matthew Chapman

the phone company to stop describing its Atrix model as the "world's most powerful smartphone ...

Motorola barred from 'most powerful smartphone' claim

24 Aug 2011 | by Daniel Farey-Jones

model is "the world's most powerful smartphone".

Appointment to view: Behind the scenes with Button and Hamilton

28 Jun 2011 | by Sarah Johnson

The ad is part of the mobile network providers ongoing VIP campaign by agency BBH, which aims to give customers access to British festivals, fashion and Formula 1 events. The making of video captures the two drivers joking on set and directing models as part of a fashion shoot. Hamilton takes ...

BlackBerry tablet marketing goes heavy on Flash

15 Jun 2011 | by Daniel Farey-Jones

including VAT for the 16GB model. The former has a 9.7 inch screen and weighs 601 grams and the latter has a ...

Fujifilm readies biggest ad campaign to date

24 May 2011 | by Sara Kimberley

The 2m ad campaign will run over the summer in two phases. The first ad will launch this weekend during the Champions League final on ITV and Sky, to promote Fujifilm's new FinePix camera models, the XP30 and F500 series. The ad has been created by Ogilvy Germany and features a bungee jumper in New ...

Profile: Niall O'Keeffe, marketing director at Dixons Retail

11 May 2011 | by Ed Owen

the first-generation model, he clearly lusts after the latest version. Touring the store, he shows his ... ', with demonstration models on show and customers encouraged to try them out. Entertainment equipment can also be set ...

My YouTube ad of the week: Andy Nairn, Dare

05 Apr 2011

Andy Nairn, chief strategic officer, Dare Why I like it In a way, this is a traditional ad model, whereby a big-name celebrity talks direct to camera and endorses a potentially unfamiliar brand. The twist is that Kevin Bacon is not playing himself but one of his own, obsessed fans ...

Paddy Power backs mobile service with TV push

18 Feb 2011 | by Sara Kimberley

The ad, Paddy Power's third foray into TV advertising, was directed by Michael Downign and created by Big Al's Creative Emporium, with media handled by M2m. It features two models sensually talking to each other about their mobile phones. The mocking ad is then interrupted by a man who tells viewers ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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