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Samsung Olympic spot invites people to 'take part'

22 May 2012 | by Matthew Chapman

on Facebook starring David Beckham, which pushes the features of the Samsung Galaxy Note model. Creative ...

Motorola 'life proof' ads banned after phones crack

09 Nov 2011 | by Matthew Chapman

the phone company to stop describing its Atrix model as the "world's most powerful smartphone ...

Sony Ericsson brings in Daisy Lowe to launch Xperia Ray

15 Sep 2011 | by Matthew Chapman

The campaign offers the opportunity to take a glimpse into the life of a celebrity through the lens of a mobile phone. The content-heavy digital campaign will involve three films featuring a behind-the-scenes look at Lowe's life, and will be backed up by fly-on-the-wall photos of the model ...

Appointment to view: Apple's history of marketing

25 Aug 2011 | by Sarah Johnson

1984 Apple Power Macintosh was hailed a faster model in 1994 Apple promotes its ...

Motorola barred from 'most powerful smartphone' claim

24 Aug 2011 | by Daniel Farey-Jones

model is "the world's most powerful smartphone".

Private View: Jon Williams and Paul Rees

01 Jul 2011

. And then there's business creativity; new models, new ways of creating value, people who can sketch with a ... it for 7.50, sell your version for 1 a go from your own web page. It's a brand new business model in a ...

Appointment to view: Behind the scenes with Button and Hamilton

28 Jun 2011 | by Sarah Johnson

The ad is part of the mobile network providers ongoing VIP campaign by agency BBH, which aims to give customers access to British festivals, fashion and Formula 1 events. The making of video captures the two drivers joking on set and directing models as part of a fashion shoot. Hamilton takes ...

BlackBerry tablet marketing goes heavy on Flash

15 Jun 2011 | by Daniel Farey-Jones

including VAT for the 16GB model. The former has a 9.7 inch screen and weighs 601 grams and the latter has a ...

Fujifilm readies biggest ad campaign to date

24 May 2011 | by Sara Kimberley

The 2m ad campaign will run over the summer in two phases. The first ad will launch this weekend during the Champions League final on ITV and Sky, to promote Fujifilm's new FinePix camera models, the XP30 and F500 series. The ad has been created by Ogilvy Germany and features a bungee jumper in New ...

Samsung readies £7m campaign to push Smart TVs

18 May 2011 | by Ed Owen

phone industry. The new models can "predict what you want to watch and also to share special moments ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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