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Getting behind the IAB figures: Media experts on the rise of mobile

is to move to a "+1" model, where mobile is used to compliment and amplify all traditional media channels ... of them necessarily lend themselves to the disrupt and interruption model that much display advertising ...

Most young men get their news online, says survey

business-model change as one of their top three priorities for the future. KPMG s Business Leaders ... found that business-model change was the number-one priority for one-fifth (19%) of media companies. Moreover, 81% of media businesses agreed that too many business models were rooted in the analogue past ...

Hachette Filipacchi launches first iPad app

of celebrities and models, where users can click to find out who s who, with the option to follow them on Twitter ... look and see the clothes in detail, as well as the name of the individual model. Lorraine Candy ...

The Sun to publish first Christmas Day edition in 41 years

news ticker, Page 360 every Monday, and a 360-degree view of the day s page three model. Since 1912 ...

Merged News Corp/BSkyB considered unlikely to tie TV and newspaper ad sales

, the EC also reasoned that the subscription model "does not appeal to a majority of readers". The EC ... is likely to be the model of choice for most publishers in the UK. It concluded: "With respect ...

Haymarket's Rupert Heseltine on his first year in office

it wrong, and I suspect that they ll experiment and they ll keep trying, and that they ll land on a model ...

Apple claims $60m in advertising on iPhone 4

than the latest iPhone model, the 3GS, and includes a 5- megapixel camera with LED flash on the back ...

FT iPad app proves more popular than its iPhone app

subscription package, and added: "We don't see this as a newspaper product. It is just another delivery model ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.