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Beck's is to hire a blogger for its website to establish an 'authentic' dialogue with consumers.
for the Beck's beer brand this year...., as well as finding creative ways of using digital marketing and redeveloping the Beck's website. The account was previously held by DraftFCB. A Beck's spokeswoman said the decision to review it was "purely about looking at new ways to deliver our messages". Beck's had initially approached agencies ...
strategy Dan Clays to managing director....Clays joined BLM in 2000 as director of interactive from PHD, where he was a TV group head. Before that, he worked in the TV department at Carat. He will lead a team of 20 staff, who work across ... . Clays said: "Everyone here has a very clear perspective on the service we are able to offer which is all ...
LONDON - Liverpool and England midfielder Steven Gerrard takes down a clay pigeon with a football
Beck's is using an online strategy to promote its Beck's Fusions music event next month..... To promote Beck's Fusion, artists have been invited to create pieces inspired by a track by music act Does It Offend You, Yeah? Beck's has also launched Art Beat, an online music mixer that features samples ...
to support its Beck's brand....for the brief. The current Beck s website focuses on Futures arts sponsorship and features a game based ... range. The agency has also created digital campaigns for Beck s in the past. InBev markets Stella Artois, Leffe, Brahma and Beck s as global brands, while its UK brands include Boddingtons, Murphy ...
beer brand Beck's ahead of an increase in online adspend....the Beck s brand online. The pitch process is expected to be completed by mid-February. InBev works with a variety of agencies on digital projects for Beck s. It recently hired Meme to launch an online ad campaign promoting Beck s Fusion, a music and arts festival that took place in various locations in the UK. It has ...
account for its premium beer brand, Beck's....strategy for the brand in the UK. InBev plans to roll out a series of online ad campaigns promoting Beck s via social networking sites. It will also invest in using the internet to raise awareness of the Beck ... agencies, including Meme. InBev s decision to appoint a roster of digital agencies to the Beck s business ...
for Beck's, following InBev's acquisition of the beer brand's UK licence. Draft already handles Stella
Name Peter Clay...Name Peter Clay Company Crocus.co.uk (online gardening retailer) Job title Founder Age 42 What was your greatest fear and what did you look forward to most when you left BMP DDB to join Crocus.co.uk? My greatest fear was shelf wobblers , or their equivalent. I ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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