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LONDON - Belgian brewer Interbrew is to bid for the Germany beer brand Beck's. It is believes...In a statement, a spokesman for Interbrew said, "Interbrew is interested in bidding for Beck's because Germany is an important beer market and Beck's is a very nice beer brand." Beck's, which ... , which is one of the UK's biggest sellers and leads both Budweiser and Beck's. ...
Scottish Courage has appointed M 9.7m Beck’s beer account following a final two-way pitch against...LONDON (Brand Republic) - Scottish Courage has appointed M 9.7m Beck’s beer account following a final two-way pitch against WWP Group’s J Walter Thompson. Both shops were already on the brewer’s roster list, together with Beck’s UK business incumbent Mountain View. Nick Hurrell, CEO of M&C Saatchi ...
LONDON - Pearlfisher has redesigned the crate packaging for beer brand Beck's, including the Vier...all variants within the range. Pearlfisher worked with both the global team and the UK arm of Beck ... features a sparkling Beck s beer, set in front of a powerful background which is meant to reflect ... placement of a capitalised Germany . Beck s Vier will be the first product to be launched in the UK ...
for the German beer brand Beck's....The pitch does not affect M&C Saatchi's work on the brand in the UK, where Beck's is marketed by Scottish Courage. M&C was appointed to the brand in the UK in 2001. Beck's is one of five brands ... based around the Beck's bottle, showing the state of the drinker by the state of the bottle, and also ...
LONDON - Modern cultural icons are at the centre of a new television campaign for Beck's Vier, its...behind the campaign is to back Beck s positioning as a self determined beer that said no to compromise , and its relationship with art and music. Last year, InBev rolled out a campaign for Beck s Fusions, a ... is aimed at Beck s core audience of 18-34-year-old men and will make its debut tomorrow during coverage ...
LONDON - Lager brand Beck's has taken over three of London's hipster hangouts and redecorated...The stunt is part of Beck's Music Inspired Art campaign and the three pubs were chosen ... , UK brand director for Beck's, said: "Beck's has been involved with music and art for more than 20 ... the pubs, Beck's has launched four new label designs created by Ladyhawke and Hard-Fi. Earlier campaigns ...
LONDON - InBev has redesigned its bars in the O2 to highlight its Beck's Vier lager brand and tie...of Beck's Vier and illustrate its links with different styles of music so that it will tap into the tastes ... bars. Since its launch in 2006, Beck's Vier has become the sixth biggest selling draught lager ...
store -- with Posh and Becks lookalikes launching the products. A blend of grapefruit zest, bergamot ...
and Wilkinson improvised the dialogue. During the shoot, it turned out that Wilko and Becks really were good ...
LONDON - Beck's has signed a deal with the Institute of Contemporary Arts to launch Beck's Fusions...The Beck s Fusions Experience , which will be held in September, will feature four live music ... through promotional packs of Beck s and Beck s Vier or via the Beck s Fusions website. The chosen venues ... and installation works. Beck s will hold its first Beck s Fusions gig in London s Trafalgar Square on September 6 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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