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Media Agenda: Lindsey Clay on the future of television

Thinkbox managing director Lindsey Clay talks to Media Week about television in 2012

Beck's digital birthday campaign goes live in Shoreditch

Beck's, the beer brand, has launched an interactive digital outdoor campaign to accompany its Art...'s traditional six-sheet bus shelters in the area which guide visitors to nearby pubs where they can view Beck ... and outdoor specialist Posterscope. Neil Chapman, group head of create at Clear Channel UK, said: "Beck ... of the brand. "Beck's is always keen to be innovative with its advertising and using our digital sites ...

BuyNowMedia alters ad model

LONDON - BuyNowMedia is changing its auction advertising model to become a free media planning tool..., wanted to offer clients the opportunity to buy across all media directly through an auction model ... the auction model at a later date. ...

Setanta considers switch to wholesale model

LONDON - Setanta, the troubled pay-TV sports broadcaster, could overhaul its entire business model

Model duo do encore for Npower

Energy supplier returns to Wallace and Gromit for TV campaign to promote its loft insulation offer

IPC Media sells Model Collector and Stamp Magazine

IPC Media has sold another two of its specialist titles, Model Collector and Stamp Magazine...Niche monthly title Model Collector, priced at 3.35, recorded an average circulation of 8 ... to the publishing schedule of either title. According to IPC, Model Collector is the UK's best-selling, die ... as readers showcasing their collections." MyHobbyStore publishes titles including the model ...

Future of Broadcasting: ITV looks to micropayment funding models

LONDON - ITV is examining micropayment models as it looks for new revenue streams to offset...manifest itself in terms of services or content. "We will continue to look for ad-supported models ... new funding models to sustain themselves. Marks, now a consultant, called on broadcasters ...

Essentials drops celebrities and models from cover

each month, starting with its October issue, which will have no model or celebrity pictures from front...The October issue, available on newsstands from tomorrow (2 September), has been designed to be model and celebrity-free, from the fashion and beauty spreads, to a naked body-confidence photo shoot ... and professional models will still be included within the magazine. Essentials editor Jules Barton-Breck said ...

Media Week introduces paid subscription model

Haymarket Business Media has introduced a digital subscription model across its Brand Republic....co.uk, Marketingmagazine.co.uk and Prweek.com/uk have implemented this new model from today. Visitors to Mediaweek ...

Agencies must evolve to beat ad model inertia

suggested there was inertia in the old ad models. Unilever spends 3bn on advertising - still mostly ... environment, that's how it should be. A reliance on outdated models and entrenched views won't cut ...

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