03 Jul 2007
| by Media Week
The agency has hired Clay Gill, formerly a media manager at WPP's
largest UK media agency, to take charge of communications planning on
its Domino's Pizza, Setanta Sports, Thomas Cook and Young's Seafood
accounts. At MediaCom in London, Gill worked for three years on GSK brands
including Lucozade, Panadol ...
06 Apr 2004
| by MediaWeek
, the Noras model will work beyond recruitment. There are many other online sectors that will benefit from a ...
holistic view of a site’s pre- and post-campaign accountability. This model provides the industry with a practical solution to individual and sector needs by delivering comparable and transparent data. The model ...
02 Apr 2004
| by MediaWeek
The industry has been urged to modernise the way it evaluates campaigns to ensure it understands the next generation of consumers.
28 Feb 2006
| by Jonathan Durden
There are two steps to a theoretical new model for advertising agencies.
Step 1: fire the creative ...
! You have a wonderful business. Another theory is this. The con-ventional model is based upon ...
's Deep model sits there waiting for the
army of Orcs to pit themselves against their thick walls, sadly ...
14 Mar 2006
| by Media Week
Miss Maxim offers one woman the chance to win a $100,000 contract
with an international modelling agency. The winner in each territory
will also feature in a cover shoot in late summer with the global winner
being named in the autumn. The photoshoots will be used across Maxim's platforms, including ...
26 Feb 2008
| by Tess Alps
about the validity of the Naked business model. I still contend that media-neutrality is poss-ible and ...
with media- neutrality, is where Naked scores. In the end, whatever the model, quality people make ...
29 Mar 2005
| by MediaWeek
the existing models
are defunct or on their knees". He's talking about more
fundamental solutions than Allen ...
07 Jun 2004
| by MediaWeek
The second annual ELLEgirl model search will be sponsored by Nivea Lip Care for the first time...The ELLEgirl model search launches in the July issue, and the Nivea sponsorship will run throughout the July – December issues of the Hachette Filipacchi owned monthly. The package includes a joint logo, editorial mentions and a specially styled advertorial featuring the Model ...
06 Oct 2006
| by Robin Parker
to sponsor its annual model search....Model Competition, now in its 11th year.
The Sugar / Rimmel London Model Competition 2007 will be taking place in seven major shopping centres across the UK this month, with model scouts and celebrities leading the search for a model to appear in a fashion spread in Sugar next summer.
The six finalists ...
07 Oct 2008
| by Sundip Chahal
Sixties icon Twiggy and modern day models Lauren Bailey and Erin O'Connor create a perfect look....s star Twiggy. The ads, which M S has continued to use, updating themes and adding models as new ranges are unveiled, have been instrumental in defining a resurgent M S. The campaigns feature models ...
the retailer's Autumn collection. While most of the models are suitably clad in their winter woollies, one ...