Is the big agency model broken?
23 Feb 2007
as more evidence of a traditional model beyond repair. The time has come, they argue, to scuttle ...
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Consumer agency Eulogy has landed a sought-after brief to raise the profile of Beck's lager....of the brand, tying in with Beck s advertising campaigns. Eulogy is the first PR agency to be recruited by Beck s, which has previously prefe rred to use its in-house team. The agency has been handed ... this month. The account will initially focus on Beck s Vier, the lag er that was launched last year ...
as more evidence of a traditional model beyond repair. The time has come, they argue, to scuttle ...
Quantum New Media Services has poached Dan Clays from New PHD in response to client demand...Quantum New Media Services has poached Dan Clays from New PHD in response to client demand for interactive TV campaigns. Clays, whose job title will be deputy head of interactive TV, will start work in August on the JMC, Thomas Cook, Domino s Pizza and Cornhill Insurance accounts. Clays ...
Haymarket Business Media has introduced a digital subscription model across its Brand Republic....co.uk, Marketingmagazine.co.uk and Prweek.com/uk have implemented this new model from today. Visitors to Mediaweek ...
CEO Michael Moszynski and creative director Alan Jarvie are aiming to pioneer a transparent global business model and claim their services are 50% cheaper than any other network agency. In his previous role at M C Saatchi, Moszynski was CEO of Hong Kong, the Middle East and IS, the agency's integrated ...
corporate executive. Anyone joining Unilever having been inspired by Sugar's role model on TV is destined ...
LONDON – Scottish Widows has taken on a 21-year-old model as the latest 'widow' to don the black...Hayley Hunt, from Virginia Water in Surrey, was chosen after a nationwide hunt by agency Storm Models to front the campaign, created by Leo Burnett. She will follow in the footsteps of Debbie Moore -- daughter of actor Roger Moore -- who starred in the very first Scottish Widows ad, "looking good", which ...
The model, who also hosts the Red Bull Air Race World Series on Channel 4, had a £250,000 contract with the retailer for its M&S Money services. M&S said it had an ongoing contract with Kidd that would not be renewed. ...
new TV ad campaign. The model is, as she says in the ad, a 'normal' size 16, but the FT, no doubt ... stringbean Tara Palmer-Tomkinson to model its underwear range. But it doesn't stop there. M&S's cutbacks ...
Hill Knowlton UK CEO Richard Millar said: Today we have swept away the traditional practice areas and created a sector-based business model that emulates the deep industry knowledge of the very best niche players and boasts a broader service offer than the biggest agencies in town ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.