My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
Specificity, or the precision model, is something I came across about five years ago when I
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Media Week introduces paid subscription model
20 Jul 2011 | by Staff
Haymarket Business Media has introduced a digital subscription model across its Brand Republic....co.uk, Marketingmagazine.co.uk and Prweek.com/uk have implemented this new model from today. Visitors to Mediaweek ...
Paddy Power opens betting on brands debuting in soaps
04 Jan 2010 | by Joe Thomas
10/1 Becks 12/1 Coors Soft Drink 7/4 Coca Cola 3/1 Pepsi 8/1 Fanta 8/1 Volvic ...
Trading places: this week's people moves
17 Jun 2011 | by Ben Bold
replaces Lindsey Clay , who was appointed managing director of Thinkbox in February. ( Campaign ) IGN ...
PizzaExpress launches celeb-led campaign
17 Jan 2012 | by John Reynolds
The push, created by Adam Eve, features model Jodie Kidd and singer Sophie Ellis-Bextor, among others, describing their favourite PizzaExpress experiences. Kidd and former England rugby player Lawrence Dallaglio will appear in print ads, while TV presenter Patrick Kielty and Ellis-Bextor will appear ...
People's choice: most Irritating ads of 2008
13 Jan 2009 | by Nicola Clark
other ads - where are the most irritating online, print and radio ad polls? Lindsey Clay ...
OFT threatens fines for 'misleading' pricing
02 Dec 2010 | by Ed Owen
The new OFT guidelines concluded that companies using pricing models likely to mislead consumers should be liable to court action and fines . Published today, the guidance follows a year ... often use a 'drip pricing' model, where compulsory charges such as credit card fees are not included ...
Little Chef brings in Parker Hobart for consumer work
11 Apr 2012 | by Matt Cartmell
. The company has also rolled out its new concept model to its other branches. Sims said: This appointment ...
Pizza Hut Delivery launches spoof ad exclusively on E4
17 Feb 2011 | by Sara Kimberley
and female models to deliver pizzas that are also "hot and steamy." The boss explains that since sexy ...
Nudge nudge, think think
09 Nov 2010 | by Gareth Jones
bridge between the push marketing of the past and the pull model of the future. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
