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Barker and Ralston highlights purity in Beck’s Bier posters

s Beck s Bier account....and M s Beck s Bier account. The press and poster campaign retains the brand s trademark red and green colours, while each execution highlights the purity of Beck s brewing ingredients alongside a ... as Prince , who has reduced his name to a symbol. A similar graphic is used in the Beck s poster ...

Interbrew bids for Beck's

LONDON - Belgian brewer Interbrew is to bid for the Germany beer brand Beck's. It is believes...In a statement, a spokesman for Interbrew said, "Interbrew is interested in bidding for Beck's because Germany is an important beer market and Beck's is a very nice beer brand." Beck's, which ... , which is one of the UK's biggest sellers and leads both Budweiser and Beck's. ...

New campaign: Beck's Vier

InBev is launching a campaign to promote Beck's Vier, its 4% premium beer....is intended to support Beck's positioning as a 'self-determined beer that says no to compromise', as well ...

Brand Health Check: Beck's

growth. But according to Marketing's Biggest Brands survey (Marketing, 25 August) Beck's is the only ... heavily involved in the sponsorship of the arts in the UK. Beck's has supported 'Brit Art' through ... , yeast and water to be used in the brewing process. Every bottle of Beck's in the UK is brewed in Bremen ...

M&C Saatchi wins Beck’s beer account

Scottish Courage has appointed M 9.7m Beck’s beer account following a final two-way pitch against...LONDON (Brand Republic) - Scottish Courage has appointed M 9.7m Beck’s beer account following a final two-way pitch against WWP Group’s J Walter Thompson. Both shops were already on the brewer’s roster list, together with Beck’s UK business incumbent Mountain View. Nick Hurrell, CEO of M&C Saatchi ...

Beck's introduces limited edition bottles

LONDON - Beck's beer brand will launch limited edition art label bottles next month as part of its...Twenty million labels will feature the artwork of four unknown students and graduates from the Royal College of Arts, in a project in-line with Beck's Individual by Choice' messaging. Beck's has ... by tapping into their interests. In March, brewers InBev promoted Beck's Vier, its premium 4% beer, with a ...

Pearlfisher updates Beck's beer crates

LONDON - Pearlfisher has redesigned the crate packaging for beer brand Beck's, including the Vier...all variants within the range. Pearlfisher worked with both the global team and the UK arm of Beck ... features a sparkling Beck s beer, set in front of a powerful background which is meant to reflect ... placement of a capitalised Germany . Beck s Vier will be the first product to be launched in the UK ...

Beck's seeks direct marketing agency

for the beer brand Beck's....: "We can confirm a review of Beck's below-the-line agency is taking place in the UK. The decision ... Beck's has the best agency possible." The brief covers all of the UK below-the-line activity for Beck ...

Beck's tests 4% draught variant

InBev is trialling a 4% ABV draught version of its Beck's lager brand in the UK....It hopes to expand the brand's range to compete with Foster's and Carling. The lager is imported from Germany, where it is brewed to the same purity laws as the premium 5% ABV Beck's. It is being ... . Beck's' 5% ABV variant competes with imported beers including Grolsch and Carlsberg. InBev is trying ...

Digital brief: Beck's to hire blogger

Beck's is to hire a blogger for its website to establish an 'authentic' dialogue with consumers.

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