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Land Rover has launched its first global, animated TV campaign to promote its Freelander 2 model....features an interview on YouTube with animated driver "Clay Mason" about his experiences of driving ...
for the beer brand Beck's....: "We can confirm a review of Beck's below-the-line agency is taking place in the UK. The decision ... Beck's has the best agency possible." The brief covers all of the UK below-the-line activity for Beck's, including retail, promotions, DM and online. It is being handled by InBev in the UK ...
Thinkbox, the marketing body for commercial TV, has promoted its marketing director, Lindsey Clay...Clay will continue to report to the chief executive, Tess Alps, who will step away from ... as the Thinkbox marketing director, Clay launched several marketing initiatives, such as the TV Planning Awards ... Brick Road. Clay will continue to oversee Thinkbox's marketing activities until a new marketing ...
LONDON - Liverpool and England midfielder Steven Gerrard takes down a clay pigeon with a football
Thinkbox managing director Lindsey Clay talks to Media Week about television in 2012
to support its Beck's brand....for the brief. The current Beck s website focuses on Futures arts sponsorship and features a game based ... range. The agency has also created digital campaigns for Beck s in the past. InBev markets Stella Artois, Leffe, Brahma and Beck s as global brands, while its UK brands include Boddingtons, Murphy ...
Beck's is to use TV advertising for the first time in seven years as part of a £12m promotional...The activity will back both the flagship Beck's brand and the recently launched Beck's Vier, which is being rolled out into the take-home market following its recent on-trade launch. Beck's Vier targets ... Beck's, but has only a 4% ABV. The TV spot, created by Leo Burnett, will emphasise that the InBev ...
Scottish Courage is investing pounds 2m in making its Becks Bier brand the first continuous...Scottish Courage is investing pounds 2m in making its Becks Bier brand the first continuous ... two years, as Scottish Courage seeks to raise Becks profile among 18- to 34-year-old men ... into joint promotions and the sponsorship also includes a brand presence for Becks on Channel 4 s off ...
Beck's, the beer brand, has launched an interactive digital outdoor campaign to accompany its Art...'s traditional six-sheet bus shelters in the area which guide visitors to nearby pubs where they can view Beck ... and outdoor specialist Posterscope. Neil Chapman, group head of create at Clear Channel UK, said: "Beck ... of the brand. "Beck's is always keen to be innovative with its advertising and using our digital sites ...
the knife ends Beckham era' (The Independent, 12 August); ‘Bye bye Becks' (Sun, 11 August).
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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