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Using 10Duke s technology, prospective Maserati buyers can receive exclusive video footage of the model direct to their mobile, which they can also forward on if required. Michael Leavey, 10Duke chief executive, said: This is a great use of interactive technology to creatively engage with Maserati ...
CEO Michael Moszynski and creative director Alan Jarvie are aiming to pioneer a transparent global business model and claim their services are 50% cheaper than any other network agency. In his previous role at M C Saatchi, Moszynski was CEO of Hong Kong, the Middle East and IS, the agency's integrated ...
that promises to put an end to its free-mobile credit model....to Orange's network or stay on the ad-funded model. Marc Overton, vice-president of wholesale, business ... is about engagement." Blyk's co founder and chief executive Pekka Ala-Pietil said: "The model is about ...
new ad models, starting with online video, in partnership with clients and media owners such as Hulu..., so we have to move away from old models." ...
Apple Computer is backing the launch of its futuristic iMac personal computer with a dollars 100 million global campaign through the US-based agency, TBWA Chiat/Day.
. Streetcar has based its entire business model on the pre-pay concept. The car-rental brand hires out ... was successful, but as car manufacturers have not yet started to build these devices into models, it was a costly ... is closely tied to the pre-pay model. With its heritage in coin-activated meters, the sector is set to re ...
that it would shift from a consumer to a business-to-business model and focus on mobile PDAs and palmtops ...
Music phone model....Knowles will appear in a series of European TV ads for the brand. Samsung s Ultra Music TV commercial will air in April in Europe and gradually expand to other countries where the Ultra Music Samsung model is available. The phone will come with Knowles hit Irreplaceable pre-loaded on the handset ...
Mobile phone apps are at the centre of manufacturers' marketing campaigns as models aim to compete...and Sony Ericsson smartphone models. Meanwhile, landline provider Talk Talk claims to have "the UK ...
Specificity, or the precision model, is something I came across about five years ago when I
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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