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Clients are increasingly shunning the big networks in favour of small shops. So too are investors, and a new breed of mini-holding companies is making its mark on the agency landscape. Larissa Bannister looks at some of the pioneers.
Quantum New Media Services has poached Dan Clays from New PHD in response to client demand...Quantum New Media Services has poached Dan Clays from New PHD in response to client demand for interactive TV campaigns. Clays, whose job title will be deputy head of interactive TV, will start work in August on the JMC, Thomas Cook, Domino s Pizza and Cornhill Insurance accounts. Clays ...
The terrorist threat to UK airports has cast doubt on the long-term business model of low
LONDON - The terrorist threat to UK airports has cast doubt on the long-term business model of low
CEO Michael Moszynski and creative director Alan Jarvie are aiming to pioneer a transparent global business model and claim their services are 50% cheaper than any other network agency. In his previous role at M C Saatchi, Moszynski was CEO of Hong Kong, the Middle East and IS, the agency's integrated ...
The brand, named after the EU-US agreement that makes its service possible, will launch with one Boeing 757 flying from Brussels and Paris to New York. BA originally said the subsidiary would be a two-class airline targeting business-class passengers, but has since changed its offering to a three-cabin model ...
It was the year London took gold, a frog drove adults crazy and Freddie replaced Becks. Here
Mobile phone apps are at the centre of manufacturers' marketing campaigns as models aim to compete...and Sony Ericsson smartphone models. Meanwhile, landline provider Talk Talk claims to have "the UK ...
Mid-market players are going on the offensive in response to the price-driven budget hotel model....The no-frills business model implemented so successfully by airlines Ryanair and easyJet has been replicated in other sectors with mixed results. But there are few in which it has had as profound an impact as the hotel sector. Travelodge, which was recently acquired by Dubai International Capital, has been ...
LONDON - BA's social-media response to industrial action offers a model for other brands.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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