ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
usual commercial metrics". The brand will also apply a new model for measuring "social value ...
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Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
of a company based upon an advertising model is "a little risky". He said: "Advertising is an old model that is being squeezed into the new framework of social media, when the fact is that people don t want to be interrupted." According to Olander, Google AdWords is the only commercial model ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
you look at the monetisation of social media, I don't think the model has been cracked. We see adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...
One Child Policy 2.0: outlining the implications for marketers
16 Apr 2012 | by Jerry Clode
. Communications focussed on the mother as a modern role model to their children at an older age are "in ...
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
in Davos to promote British talent alongside model Lily Cole and Sir Tim Berners-Lee (inventor of the world ...
Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
is to move to a "+1" model, where mobile is used to compliment and amplify all traditional media channels ... of them necessarily lend themselves to the disrupt and interruption model that much display advertising ...
All About ... The EU Cookie Law
19 Apr 2012 | by Nick Stringer, director of regulatory affairs at Internet Advertising Bureau
How do we balance consumer concerns about the collection and use of their online information while those same consumers have an insatiable appetite for digital content and services that are paid for by data-driven advertising and marketing models? This question is never more apparent than ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
category model, with P L responsibility held not by brand managers but 'category presidents' based ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
