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Client: People for the Ethical Treatment of Animals (PETA) PR Team: In-house Campaign: Fishing Hurts Timescale: 1 August - ongoing Budget: Undisclosed Since 1980, animal rights organisation PETA has campaigned against fishing in the US and Canada, using poster and TV advertising and...
Client: Virgin Trains PR Team: In-house Campaign: Red Revolution - launching Virgin's Pendolino tilting train Timescale: 28 May - 9 July Budget: Approx 50,000 When Virgin Trains was awarded the West Coast and Cross Country train franchises in 1997, chairman Sir Richard Branson announced...
Client: Flipside (www.uk.flipside.com) PR Team: Bastion Campaign: UK launch Timescale: December 2000 Budget: pounds 34,000 Flipside (uk.flipside.com) is a free online service, where players can play a range of games, from word, card, casino and board games to the...
Client: The Environment Agency
Organisation: Persil
). Hen-pecked co-campaigner Ben Dutton made up for his lack of a poultry-themed name by donning a white chicken suit for the launch event. Looking good, Ben. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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