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Publicis can only mean a growth spurt ahead for the new group's major PR brand, says Ben Bold
22 Mar 2002 | by BEN BOLD
Addressing the 'London 2000' conference on the future of marketing services in June of that year, WPP group CEO Martin Sorrell predicted that the research and PR industries were set for a period of consolidation.
Report highlights fee-setting imprecision
18 May 2001 | by BEN BOLD
PR agencies are over-servicing their clients by as much as 50 per cent and throwing away an average of pounds 681,000 in fees each year, an industry report claims. The survey, unveiled at the PRCA's annual conference in London last week, found that fee-setting in PR is an imprecise science,...
CAMPAIGNS: Event PR - Day revives memories of Holocaust
09 Feb 2001 | by BEN BOLD
Client: The Holocaust Educational Trust PR Team: In-house, the UK government and various organisations and individuals Campaign: Holocaust Memorial Day Timescale: June 1999 - January 2001 Budget: Undisclosed Returning from a trip to Auschwitz attended by Andrew Dismore...
CAMPAIGNS: Event PR - Day revives memories of Holocaust
09 Feb 2001 | by BEN BOLD
Client: The Holocaust Educational Trust
CAMPAIGNS: Events PR - Anti-racism ad speaks out for itself
15 Dec 2000 | by BEN BOLD
Client: Commission for Racial Equality (CRE)
CAMPAIGNS: Events PR - Fantasy and fact spark deed drive
08 Dec 2000 | by BEN BOLD
Client: MoonEstates.com
CAMPAIGNS: Events PR - Dalai Lama plugs peace in N-Ireland
03 Nov 2000 | by BEN BOLD
Client: World Community for Christian Meditation PR Team: Morrow Communications Campaign: The Dalai Lama's visit to Northern Ireland Timescale: October 19-21 Budget: pounds 3,000-pounds 5,000 The Dalai Lama's three-day visit to Northern Ireland had been planned for...
CAMPAIGNS: Sponsorship - Beck’s puts its faith in the future of art
23 Jun 2000 | by BEN BOLD
Client: Beck s Bier (Scottish Courage)
Campaigns: Sponsorship - Homing in on the cult of the spinmasters
16 Jun 2000 | by BEN BOLD
Client: Ericsson
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
