Brand Manager of the Week: Ben Hitchcock
18 Apr 2012
Head of marketing, Everest Home Improvements
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MasterCard marketer Ben Rhodes exits
14 Sep 2010 | by Alex Brownsell
Ben Rhodes, vice-president for marketing at MasterCard UK and Ireland, is leaving to join Royal
Ben Sherman set to axe womenswear range
21 Dec 2009 | by Joe Thomas
LONDON - Ben Sherman is planning to axe its womenswear business to concentrate on menswear....represents around 10% of sales at Ben Sherman. Operating loss has widened this year with sales falling to $23.6m ( 14.4m) compared to $32.5m ( 19.8m) during the second quarter of 2008. Miles Gray, CEO Ben ...
Ben & Jerry's plots first TV drive in UK
23 Feb 2010 | by John Reynolds
LONDON - Ben & Jerry's is to undertake its first UK TV campaign in the spring, marking a change...on the brand's Fairtrade credentials. Ben Jerry's announced last week that its 18-strong ice-cream range ... . It is the leader in the UK ice-cream tubs market, ahead of its sister brand, Carte d'Or. Sales of Ben Jerry ... the brand added 150ml pots known as "shorties" to its range. Ben and Jerry's confirmed it plans to launch a ...
Ben Bradshaw to head Department for Culture, Media and Sport
05 Jun 2009 | by Gemma Charles
LONDON - Health minister Ben Bradshaw is the new secretary of state for Culture, Media and Sport.
Ben & Jerry's launches Karamel Sutra TV push
30 Mar 2012 | by John Reynolds
Ben & Jerry's is supporting its new indulgent Core ice-cream pot range with its first TV ad, which...description of the Karamel Sutra variant, with Woody's help of. It also features Ben Jerry's distinctive countryside setting. Ben Jerry's Core is sold in three variants Berry White, Karamel Sutra, and Dough-ble Whammy. The range features two different ice-creams and a rich sauce. Ben Jerry s Core range is sold ...
Barclaycard hires Ben Padley as first digital chief
23 Aug 2011 | by Sarah Shearman
Ben Padley, Sony Ericsson's vice-president, global head of digital marketing and CRM, will join Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby, Barclaycard's global chief marketing officer. Padley will be responsible for 'accelerating' the brand ...
Uncle Ben's and Standard Life to sponsor ITV1 shows
18 Feb 2009 | by Joe Thomas
LONDON - ITV has announced sponsorship deals with Standard Life and Uncle Ben's....Uncle Ben's will sponsorship ITV1 cookery shows including the programme Taste Of The Nation. Standard Life will sponsor a series of travel shows including Billy Connolly: Journey to the Edge of the World and Trevor MacDonald's Secret Caribbean. ITV is currently facing a decline in advertising ...
Ben & Jerry's runs customer competition to create Fairtrade flavour
14 Apr 2009 | by Fiona Ramsay
LONDON - Ice cream maker Ben & Jerry's is following in the footsteps of Walkers crisps to allow...-fareast-language:#0400; mso-bidi-language:#0400;} Ben Jerry's is running a global Do The World A Flavour ... this year as Ben Jerry's first Global Fairtrade flavour. The winning entrant will also win a trip to the Dominican Republic to meet cocoa farmers who supply Ben Jerry's and witness the benefits of Faitrade ...
Ben & Jerry's mirrors Haagen-Dazs with liquid centre ice-cream launch
06 Feb 2012 | by John Reynolds
Ben & Jerry's is mirroring rival Haagen-Dazs by launching its own liquid centre mini ice-cream pot...Ben Jerry's Core will launch in three flavours Karamel Sutra, Doughable Whammy and Berry White ... or caramel sauces, and two flavours of ice cream. Ben Jerry's Core will initially launch in Tesco ... Unilever will accord the brand. Ben Jerry's Core is a similar offering to Haagen-Dazs' Secret ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
