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Brand Manager of the Week: Ben Hitchcock

Head of marketing, Everest Home Improvements

Ben and Jerry's attacks Haagen-Dazs's smaller cartons

NEW YORK - Ice-cream brand Ben & Jerry's has taken a dig at rival Haagen-Dazs for shrinking its...cream, sorbet, and frozen yogurt. We opted instead to slightly reduce some of our carton sizes." Ben ... now more than ever you deserve your full pint of ice cream." Ben and Jerry's went on to say ...

Private View: Ben Walker and Nick Meek

Creative Ben Walker Joint executive creative director, Crispin Porter Bogusky Oh, yeah. Bloody hell. I'm sweating in here. Roasting, boiling, baking, sweltering. It's like a sauna. A furnace. You can fry an egg on my stomach. Oh, who wouldn't lap this up? It's ridiculous ...

Woolworths wins product rights to Bill & Ben

Woolworths has won the exclusive product licensing rights for the BBC’s children’s characters, Bill 3m.

Ben Sherman enters world of e-commerce with retail site

LONDON - Ben Sherman is making its first move into e-commerce by launching its first online store...visits and improve the company s commercial performance. David Boyne, managing director of Ben Sherman ... Five Decades of Ben Sherman , a music and cultural timeline exploring the influences behind Ben Sherman ... Breslin, commercial director of Dry, said: We designed a brand site to foster interaction within the Ben ...

Ben & Jerry's to employ youth in non-profit store

Ben Jerry's, the Unilever-owned ice-cream company, has opened its first non-profit store...The Ben Jerry's shop in Chester will recruit disadvantaged young people in long ... programme, providing training and support for socially excluded groups. Ben Jerry has 14 PartnerShop stores in the US. FRC chief executive Liam Black said: "We came across the Ben Jerry's PartnerShop ...

Ben & Jerry’s primed for national roll-out

Offbeat premium ice-cream brand Ben s is taking on rival Haagen-Dazs in a repeat of the David...Offbeat premium ice-cream brand Ben s is taking on rival Haagen-Dazs in a repeat of the David ... -out in the North-west and Yorkshire. However, following last week s BBC documentary charting Ben s US struggle ... . Ben s plans to be in all major stores by the end of the year. Three new flavours are also ...

HOTLINE: Miles Calcraft signs Ben Tollett and Emer Stamp

Miles Calcraft Briginshaw Duffy has signed the copywriter Ben Tollett and the art director Emer

City Republic: Big Ben cuts interest rates for relief

Big Ben rides to the rescue Fed Reserve chairman Ben Bernanke s decision to slash US interest rates by three quarters of a point yesterday sent worldwide markets up, the FTSE 100 rallying 161 points and far eastern markets all closing higher this morning. The FTSE set off boldly again this morning ...

Internet: Retail fights e-tail in shopping battle - Holly Acland and Ben Rosier compare

editor, Holly Acland) against online bargain-hunter (Marketing new media reporter, Ben Rosier ... , fulfilment and convenience. Ben was based at Cap Gemini s Shaftesbury Avenue offices ... and analysis. Ben s online scouring 9.30 As Marketing s web correspondent, proving the value ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.