Brand Manager of the Week
28 Jul 2009 | by Sarah Johnson
Ben Pratchett, brand manager, CORGI
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Creative Ben Walker Joint executive creative director, Crispin Porter Bogusky Oh, yeah. Bloody hell. I'm sweating in here. Roasting, boiling, baking, sweltering. It's like a sauna. A furnace. You can fry an egg on my stomach. Oh, who wouldn't lap this up? It's ridiculous ...
While the gold rush analogies have become cliched, it is almost impossible to mention new media without thinking of history's bold pioneers, heading for strange new territories in the hope of making their fortune.
The deregulation of the electricity and gas retail market over the past two years has bought revolution to the traditionally staid utilities sector.
PlayStation titles showed the biggest increase in the computer games sector, with 43.3% year-on-year growth.
The move by Hewlett-Packard, one of the computer sector s more conservative companies, to launch a range of coloured PCs suggests a shift toward the more aspirational consumer branding pioneered by Apple with its iMac range.
Despite its marketing millions, Microsoft won't have an easy entry to the search engine sector. Ben
mutated by disruptive players such as Facebook, according to Ben Wood, mobile analyst.
Creative Director: Charles Inge Art Director: Brian Campbell Copywriter: Ben Priest Client: Vauxhall...GOLD Title: Vauxhall Fleet Agency: Lowe Howard-Spink Authors: Joanna Bamford, Nikki Sherrard Creative Director: Charles Inge Art Director: Brian Campbell Copywriter: Ben Priest Client: Vauxhall Motors Product: Fleet cars Fleet advertising is a creative graveyard ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.