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Trading Places: this week's people moves

chief executive of Europe, the Middle East and Africa. ( Campaign ) Beta 's creative directors ...

Spotify attracts blue chip US brands

Spotify, which is now available in the US in beta form on an invitation-only basis, has announced it will be running campaigns on the free service for these brands over the next few months as well as Sprite, Reebok, News Corporation's tablet publication The Daily and its platform partner Sonos. The team in the US ...

We7 cash injection to fund expansion plans

. Advertising accounts for 98% of We7's revenues. In March, We7 launched a beta version of its free ad ...

Beta rolls out online community for the over 50s

Beta, the ad agency, has launched an online community, "high50", featuring editorial content...Sunday Times Style editor Tim Willis. According to Beta, the over-50 market is the fastest growing ... . Robert Campbell, founding partner of Beta, said: "By the end of this year we hope to have a large number ...

Adobe boosts search platform and social media reporting

The SearchCenter+ update will incorporate organic search data from European search engines including Google, Yahoo and Bing, provided by Searchmetrics. Adobe has also moved the SocialAnalytics component of its Online Marketing Suite into a worldwide beta phase. SocialAnalytics is intended to measure ...

Trading places: this week's people moves

to go to. (Campaign) Beta has appointed Jo Arden , the Iris partnership strategy director, as the head of its social enterprise unit, Good Beta . Arden joins the agency later this month and will work alongside Sharon Johnson, the Beta strategy partner and founder of Good Beta. Arden will embark on a ...

Think BR: Reasons to be proud of online video

: While the phrase always in beta can be euphemistic for not quite fi nished , some of 2010 s most ...

MPs look to curb controversial marketing plans

-science, Rajam Singh of the Berkeley Science School, explained that the technique uses low frequencies beta waves ... discovered that by using beta waves (between 12 15 Hz) they could shortcut the ears and input information ... in the brain, which together enhance the brain s beta wave function to make a person into a receiver. Opponents ...

Yahoo rolls out intuitive search product

Search Direct, which launched in beta in the US today (24 March), has been designed to provide content for users in a faster and more efficient way. Yahoo said it will deliver access to websites and answers to questions, before the user has pressed the search button or gone to a results page ...

LinkedIn launches business news aggregator

The system launched yesterday in beta. It allows users to see the news that their network of contacts are reading and sharing, and what headlines are trending in their industry. Users can see trending news from up to 22 industries, such as internet, real estate and non-profit, and follow preferred ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.