22 Mar 2012
Creative
Robert Campbell
Founder, Beta
I utterly despise the word "feedback".
Tell me what you really think. Bare your soul. Take a risk. But don't give me "feedback ...
.
It is for this reason that I have banned the word "feedback" from Beta. I hope you all will join me in my campaign ...
14 Nov 2011
Creative
Robert Campbell
founding partner, BETA
This is one of the most impressive bunches of commercials I have ever seen in a single Private View.
Much of this impressiveness is to do with the extraordinary time-lengths. Sixties are the new tens. Nineties the new 30s. And if some ...
14 Sep 2011
Beta is launching its first advertising campaign for the British Skin Foundation.
04 Aug 2011
Creative
Robert Campbell
Founding partner, Beta
Nike. I don t think this thing for Nike is great. Maybe it s because I remember the days when every Nike ad kicked ass. "Kick it". "Good versus evil". "McEnroe swears by them". Remember?
So maybe the bar, for Nike ads, is set unfairly high ...
19 May 2011
Beta has created an ad for Iceland that features new brand ambassador Stacey Solomon, currently
28 Mar 2011
Gumtree.com has launched a TV campaign after hitting a ten million visits per week milestone for the site.
09 Mar 2011
Jackpotjoy has launched a spot to encourage people to play specially created Red Nose Day games.
13 Jan 2011
The Alliance to End Slavery and Trafficking (ATEST) has launched a print ad created by Beta to mark...The ad plays on the United States longstanding history as the land of the free and a global force for freedom and liberty.
The advertising is a pre-cursor to advocacy and policy work ATEST will pursue in the coming months on Capitol Hill.
Beta has been working with Humanity United and the ATEST ...
09 Nov 2010
Beta re-cast some Iceland customers who auditioned for the brands ad campaigns earlier this year, following Iceland s decision to adopt a customer as the face of Iceland.
The ad centres on an elaborate Moulin-Rouge themed Christmas party. Donovan, dressed as a ringmaster, sports high heels and suspenders ...
21 Sep 2010
Microsoft and Gorillaz have partnered to launch Internet Explorer 9 Beta with a dedicated site...Microsoft and Gorillaz have developed an online experience for the band's fans to showcase the potential of the web when viewed through Internet Explorer 9 Beta.
The Gorillaz online ...
further information through Explorer 9 Beta. ...