Adwatch (Oct 19) - Top 20 recall: Halifax
19 Oct 2011 | by Craig Mawdsley, Joint head of planning, Abbott Mead Vickers BBDO
rank % 1 ( ) Iceland (Beta)/MediaCom North 47 ...
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First Direct seeks customer dialogue with relaunched site
20 Feb 2012 | by Alex Brownsell
The bank is keen to replicate its telephone customer-service success through digital channels. As a result, it created a beta testing site, firstdirectLab, through which consumers were able to give thoughts and opinions on how its website could be improved. The new site, which goes live today (20 ...
Private View: Robert Campbell and Arnell Vaughan
04 Aug 2011
Creative Robert Campbell Founding partner, Beta Nike. I don t think this thing for Nike is great. Maybe it s because I remember the days when every Nike ad kicked ass. "Kick it". "Good versus evil". "McEnroe swears by them". Remember? So maybe the bar, for Nike ads, is set unfairly high ...
Isobel wins price comparison pitch
21 Jul 2011 | by Sara Kimberley
The independent agency beat off competition from Beattie McGuinness Bungay in a pitch process through the AAR. Beta had also been involved in the review, but pulled out in April. The site, which is expected to launch next year, will compete against the rival sites including Gocompare ...
Pick & Turkey league (24 Sep 2010)
24 Sep 2010
1 Beta Thomas Cook The Redknapp's holiday 2 DLKW Halifax employee ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
Are you being told that you should be "always in beta", "lighting many small fires" and "doing, not thinking"? If you're in any way connected with the planner-Tweet-blog-osphere, then these words ... to create evangelists who help you to sell the brand. For us, "always in beta", "lighting small fires" et ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
to handle its global online ad strategy, and start-up ad agency Beta to raise awareness of its range ... to the multimillion-pound campaign, the first after he appointed Beta to its account. Johnson joined Thomas Cook ...
Trading Places (23 Apr): This week's people moves in advertising, marketing and media
23 Apr 2010 | by Staff
executive creative director, who joined Beta at the end of last year. ( Campaign ) M C Saatchi has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
