The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
Are you being told that you should be "always in beta", "lighting many small fires" and "doing, not thinking"? If you're in any way connected with the planner-Tweet-blog-osphere, then these words ... to create evangelists who help you to sell the brand. For us, "always in beta", "lighting small fires" et ...



