YouView hires top marketer ahead of expected autumn launch
25 Apr 2012 | by Matthew Chapman
before a beta trial involving thousands of users. The service is currently being trialled in a small ...
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Innovation at the speed of thought
10 May 2012
care enough to download your beta offering and tell you how to make it better beat any old-time market ...
Google improves reporting for video campaigns in AdWords
23 Apr 2012 | by Daniel Farey-Jones
to have had access to the functionality in beta are Twinings, Durex and oral hygiene product Orabrush ...
Former Mindshare exec launches Getlunched network
16 Apr 2012 | by Arif Durrani
." Getlunched.com is at beta stage but a special invite-code has been created for a limited time for members ...
Beta forced to rethink DaddyBeGood proposition
16 Apr 2012 | by Arif Durrani
Ambitious plans by ad agency Beta to enter the world of publishing with, among other things, a...earlier this year. Beta launched the online community website in June 2011 in a bid to tap ... . A spokesman for Beta said there were no plans to directly replace editor Ed Owen, formerly of Brand ... traditionally found it hard to define and target men based on their role as dads. It came on the back of Beta ...
TfL blocks 'gay cure' bus campaign flagged by CBS Outdoor
13 Apr 2012 | by Maisie McCabe
as the Outdoor Advertising Association) was forced to axe an ad by Beta. The ad promoted the power of outdoor ...
Turner Broadcasting launches online virtual world
05 Apr 2012 | by Nick Batten
Toonix.com calls on kids to "be whoever you want to be" by creating their own unique avatars and interacting within the new gaming platform. The site is rolling out across EMEA following a beta launch in the UK at the start of the year. Turner Broadcasting claims that the UK soft launch, with no promotional ...
Pottermore hands marketing brief to Momentum UK
27 Mar 2012 | by Nick Batten
but remains in beta, was first unveiled in June 2011 as an "online reading experience" where fans could ...
Trading Places: this week's people moves
09 Mar 2012 | by Daniel Farey-Jones
chief executive of Europe, the Middle East and Africa. ( Campaign ) Beta 's creative directors ...
Iris and Livity scoop top plaudits at MAA awards
02 Mar 2012 | by Matthew Chapman
Agency of the Year was won by Forever Beta. The 'Final Verse' campaign by specialist youth marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
