Marketing Society Awards for Excellence 2011: New brand
07 Jun 2011
it developed a business model to reward members both financially and emotionally. It created a beta launch ...
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YouView hires top marketer ahead of expected autumn launch
25 Apr 2012 | by Matthew Chapman
before a beta trial involving thousands of users. The service is currently being trialled in a small ...
Brand Health Check: BP
07 Jul 2010 | by Alex Brownsell
, strategy partner and head of Good (Beta), the CSR arm of ad agency (Beta). MARK ESSER, partner ... , strategy partner and head of Good (Beta) On 20 April BP negated years of brand marketing and CSR work ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
Are you being told that you should be "always in beta", "lighting many small fires" and "doing, not thinking"? If you're in any way connected with the planner-Tweet-blog-osphere, then these words ... to create evangelists who help you to sell the brand. For us, "always in beta", "lighting small fires" et ...
Giffgaff 'the man' by Albion
27 May 2010
-run mobile phone network, which is set to emerge from its beta phase next month.
Marketing's Power 100
26 May 2010 | by Nicola Clark
to handle its global online ad strategy, and start-up ad agency Beta to raise awareness of its range ... to the multimillion-pound campaign, the first after he appointed Beta to its account. Johnson joined Thomas Cook ...
Google launches new Chrome browser
02 Mar 2010 | by Arif Durrani
LONDON - Google has launched a beta version of its next Chrome browser which includes a number.... In this beta, a user can control how browser cookies, images, JavaScript, plug-ins, and pop-ups are handled ... on their computer. The new Chrome beta will also add a feature to help users navigate the multilingual web ...
O2 diversifies its offering to target new markets
24 Nov 2009 | by Joe Thomas
in Beta, it connects customers with developers to create apps. It has also continued to drive promotion ...
Sulake launches virtual world Bobba Bar for mobile users
09 Nov 2009 | by Jacquie Bowser
experiments, including research project Mini Friday and Bobba beta for Nokia phones. Based on user ...
Buongiorno rebrands and launches self-service for mobile clients
04 Nov 2009 | by Staff
Accessible at Buongiornodigital.com and still in beta, the mobile marketplace is designed for customers who want to build and manage their own campaigns and offers aggregated premium European inventory. A company spokeswoman said: "We are creating more transparency for advertisers so return ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
