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Also, in reality there is a great need for corporate PR to let key markets, including the financial community, know you are weathering the storm effectively during the recession. This is the case at any time when a client is facing problems; the real key is for the consultancy to be creative ...
Restructuring teams into account handling, media and creative elements could highlight the different skills that PR campaigns require and help us to charge clients accordingly for each service provided. Specialist roles will also bring new talent into the industry and allow new recruits ...
creative but poorly managed. We want to find these, turn them around and bring them into the fold,' said ...
Soft drinks brand Pepsi recruited a teamsheet of international A-listers to appear in two big-budget TV ads, using the themes of pop music and football as part of its global promotional push for 2004. 'Pepsi Gladiators' starred Beyonce, Britney Spears and Pink singing We Will Rock You in a Roman ...
of the last quarter, at least in part because of the row that broke out over the origin of the creative idea.
multinational corporations are viewing creative marketing services agencies as a commodity business, where ...
umbrella to better promote our expanding creative offer,' he added. ...
's 'Big Tent', seems the most logical thing in the world to Bruce Haines. The IPA president, who is also ... ? The words from the big tent remain positive, however, as Haines concludes: 'I'd love to be provocative ...
The PRCA has announced a decision to join a 'Big Tent' federation of marketing services
for creative advertising, with Grassroots Enterprise handling a website revamp.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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