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Harrison Cowley wins St George's Day ale account

Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand, Bombardier English Premium Bitter.

MEDIA: Briefs - Hale to edit new Coolwhite news channel

Coolwhite.com, the upmarket weddings site, is to launch a news service to help plan the 'big day'. Edited by Charlotte Hale, formerly of Conde Nast's Brides magazine, it will be updated daily, carrying details of promotions in related areas such as fashion, catering, beauty and travel. The idea is to offer ...

Agencies can trawl for fresh ideas in Think Tank

, explaining the packages popularity. Big Question, p7. ...

Diary: H&K calls in the Karma boys to encourage the public to try an Oasis

stress ball, yo-yo, T-shirts and sunglasses. Target media include the Big Breakfast late ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

staff working on it for two to three years then you need to make a big investment. Training courses ... have a big input on training. We encourage them to come down as often as possible and interact ...

CAMPAIGNS - Drivers given star treatment - Financial Services

with the interest in New Year s star sign predictions. Results The survey was a big hit ...

Platform: Co-ordinating the strategic advice ensemble - Strategic planners in PR need to be less nebulous in the service they provide if they want to gain client confidence, says David Michie

strategic planning is the creative application of market intelligence. But the point is, we all need ... , showing exactly what thinking underpins the creative proposals they are about to make. Competitor ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

. Pauline Kent, Countrywide Porter Novelli creative director says Tesco s Computers for Schools programme ...

MEDIA: Why even MacKenzie might not save the Mirror

on the inside pages. The Mirror s marketing push was supported by a big TV campaign, which alerted my children ...

CAMPAIGNS: SPORT; The Derby gets a dose of salts

on Channel Four s The Big Breakfast. The Jockey s dinner, meanwhile, was covered by GMTV, Carlton ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.