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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

petitioning, their voices are being heard. Archaeologists are better known for being beardy, ale ... . But is it enough? Not according to the Greeks. Perhaps big, important questions that affect us all deserve a high ... the contemporary arts of advertising in their struggle to protect our past. Simon S Kershaw is a creative ...

Think BR: Understanding big data

Understanding big data is key if retailers want to build one to one relationships...that holy grail, the one to one service. This is big. This is often touted as 'big data'. Big data is the phrase used to describe large data sets that are hard to manage, and harder to decrypt. Big data is what ... on and offline. Use every campaign as a chance to increase your big data, whether that s from social ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

. But in the world of shifting metal, Peugeot's effort stands out. Cool. Simon S Kershaw is a creative consultant and a former creative director at Craik Jones ...

King of Shaves takes on Gillette with online subscription offer

by 99% over the past three years. He said: "It's tough for us to compete with the big guys in stores ...

Unilever tops 2012 Marketing Society Awards nominations

) The BIG Partnership VisitBritain Not-for-profit marketing Barnardo s BBH Cycle ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...

Iris wins Domino's digital and DM task

, Domino's launched a TV campaign, created by Big Communications and narrated by the punk poet John Cooper ...

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

it was no surprise when the big grocers finally got their act together on the home delivery front. What has ... -minded, charming, relevant idea we deliver. Simon S Kershaw is a creative consultant and a former creative director at Craik Jones ...

Energy industry to increase transparency over best deals for customers

The "big six" energy companies will be forced to write to customers at least once a year to explain

Taming the data deluge

up at Asda. This gives M S leeway to bolster its communications, giving customers big, meaty chunks ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

driven "by big brand advertisers realising that digital is not just about click-though, and they can ... the increase in ad spend, comes from the industry making digital advertising "more attractive" to big brand ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.