Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
. TBWA\Manchester was the incumbent on the main retail account and has been its lead creative agency ...
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Arena Media nets global City Index account
25 May 2012 | by Nick Batten
, business director of Arena Media, said: "City Index is an exciting new client with big ambitions to grow ...
Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
is our chosen partner, which we believe will bring the best strategic thinking and creative flair to our ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...
Big Communications acquires Quorum
24 May 2012 | by Maisie McCabe
Big Communications, the Leicester-based agency, has acquired the independent shop Quorum from its...Following the acquisition, Mawhinney has joined Big as creative director to lead its 25-strong creative department. He will report to Big's chief executive and executive creative director, Dylan Bogg ... was formerly the global creative director at Euro RSCG, will work with Big as a creative consultant. Bogg ...
Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
. The creative business is not under review. ...
AAI axes creative treatment to streamline pitch process
24 May 2012 | by Campaign staff
studies around those. AAI believes the current approach focuses too much on choosing a big creative ... Instead of a drawn-out process involving the issuing of RFIs, shortlists, creative treatment ... on AAI's knowledge of agencies and their strengths. No instant creative treatment will be required ...
BetVictor appoints VCCP for creative
24 May 2012 | by Jeremy Lee
BetVictor, the online betting brand owned by Victor Chandler, has hired VCCP to handle its advertising account.
Howard joins Fold7 as planning chief
24 May 2012 | by Sara Kimberley
Matter. Howard said: "I am looking forward to working alongside a strong team of creative thinkers who ...
Adam & Eve's five-year road to a £60m fortune
24 May 2012 | by Jeremy Lee
Adam Eve's creative output whether either party likes it or not and, in 2010, it was named ... Philips account and its executive creative director, Jeremy Craigen, who went to head creative ... first creative directors February 2009: John Lewis hands the agency its 20 million account April ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
