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Trading places: this week's people moves

, Ben Priest becomes executive creative director, and Jon Forsyth becomes chief comms strategy officer. Ben Tollett and Emer Stamp will also take on executive creative director roles. Former DDB ... to be confidential and ongoing. ( Campaign ) Phil Lind , acting creative director at Channel 4 , has been ...

Think BR: What brands can learn from start-ups

, market places and creative hubs. Suddenly, we have an explosion of underground creativity that has ... . And this is where big brands can learn a thing or two from start-ups. O2 is leading the way, having recently made ...

CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

petitioning, their voices are being heard. Archaeologists are better known for being beardy, ale ... . But is it enough? Not according to the Greeks. Perhaps big, important questions that affect us all deserve a high ... the contemporary arts of advertising in their struggle to protect our past. Simon S Kershaw is a creative ...

Think BR: Understanding big data

Understanding big data is key if retailers want to build one to one relationships...that holy grail, the one to one service. This is big. This is often touted as 'big data'. Big data is the phrase used to describe large data sets that are hard to manage, and harder to decrypt. Big data is what ... on and offline. Use every campaign as a chance to increase your big data, whether that s from social ...

Consumer technology communications calls out for simplification

like it than love it. This reveals a big opportunity for manufacturers to move consumers from like ... , for example. As a result, successful companies in that sector have become very creative in order to sell ...

Champions League final peaks at 10.6 million on ITV1

of the Champions League game on Saturday. The promo by ITV s in-house creative team, ITV Creative, recreates some ...

Think BR: The future of loyalty goes beyond points and prizes

as to how you can start to creatively reinvigorate your thinking about loyalty. And if all else fails ...

Think BR: Keeping your head above water

How can agencies manage their workload while still maintaining creativity, asks Matthew Heath

Think BR: Promoting the UK as a global hub of creativity

creative force, writes Stephen Maher, CEO, MBA...as UK-based agencies hold so dear in showing how we harness creativity. At the end of last year I ... Mission to further establish a creative partnership between our countries. The UK was placed front and centre as the global creative hub for triumphant Chinese brands looking to internationalise their brand ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

. But in the world of shifting metal, Peugeot's effort stands out. Cool. Simon S Kershaw is a creative consultant and a former creative director at Craik Jones ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.