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NBA gets serious about cracking UK

challenger brand in the UK and this forms a big part of what we do marketing-wise. In the UK, football ... , but there is a big job to do. We have an avid core group of fans, but our challenge is to grow beyond this ...

Tesco pushes virtual clothes in small London stores

smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

. When brands were mainly local/national constructs, each brand manager was a big fish in a small pond ... .' Managing complexity Creating this content, and managing the feedback, is now a big task. At Sainsbury ... into the project, from the internal supply chain to creative agencies working on imagery and core messages ...

Jaguar steps up social media strategy to boost innovation

media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

Lufthansa introduces Berlin routes

. "I ve been encouraged to see their passion and enthusiasm for our plans, as well as their creative ...

Google's Schmidt says he 'disagrees' with EU competition concerns

Schmidt was sent a letter by the European Commission on Monday that gave Google a "matter of weeks" to come up with remedies to concerns from rivals over its dominance of the search market. Speaking yesterday at Google's Big Tent conference in Hertfordshire, Schmidt is reported to have said: "We ...

The changing face of music tie-ups

The proliferation of digital music has led big brands to shift toward collaborations with music.... Lewis adds that artists are now much more 'savvy' and willing to participate with brands 'in a big way ... that, with the music industry changing 'dramatically', artists need support to develop. 'Big brands can ... VS NEW WAVE Old model A big-name brand ambassador in a heavyweight TV campaign In 1984 ...

HP to cut 27,000 jobs in next two years

, to strengthen itself in the areas of cloud computing, big data and security..... Savings made will be invested in three areas of strategic focus cloud, big data and security. HP ...

Brand builder: Under Armour

-profile football and rugby clubs have switched allegiance from big names to relatively unknown brands ... . - Less is more - sign fewer ambassadors, but make sure they are big names that can be used globally ...

Helen Edwards: Why borderline decisions can make or break a brand

claimed the scalps of most of the big shops, but there was one sexy UK agency it had never once beaten ... with the spoils. So when a big airline account narrowed its list down to just these two, my old agency threw everything it had at the final showdown: the best creative talent, the most original media planning ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.