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Peter Russell joins TBCH as head of data

stage as we build our business on delivering smarter creative solutions based on customer insight ...

BT and Talk Talk partner for Digital Economy Act High Court challenge

out to protect our creative economy from the continued threat of online copyright infringement, which industry estimates costs the creative industries, including creators, 400m per year. We believe measures ...

Digital Work: From brief to browser

of Monopoly City Streets. The company wanted a 'big idea' to promote this new version of its classic board ... of the radically revised game. The agency's big idea centred on taking the brand into the real world with a live ... composed of creative staff and technologists who brainstorm an idea and then work together to bring ...

Future TV: Telly's vision

at Manning Gottlieb OMD. "We've got a bunch of different technologies that are looking to get onto our big ... the opportunity to produce visually arresting, creatively eye-popping ads. Visa and CBS Outdoor have already ... the content itself comes from a professional source. Jane Young, founder of collaborative creative platform ...

Special Report: Affiliate Marketing - Battle of the brands

and its creative work. The brand's affiliate manager, Stuart Kilroy, says affiliate websites have ... PERFORMANCE Vodafone CREATIVE: The standard creative options are available, including deeplinking ... by Alison Guise, general manager, Europe, Commission Junction) 71/100 Orange CREATIVE ...

Profile: Anna Rafferty, managing director, Penguin Digital

is subject to change. More and more stories are being read via ebooks, the big talking point in publishing ...

Masterclass: Personalised ads

sent to its database. "This has yielded some big wins in cross-selling our range of support products ...

Rajar chief executive de la Bedoyere to join RSPCA

augmented reality in its marketing activity last October, as part of its Big Stop Circus push. ...

Whatever happened to fair play?

-president of marketing and creative services, Comedy Central: 'I prefer agencies to hassle me and get things right rather ... wearing big glasses. Before a pitch, an agency presenter nipped out to the loo and returned with white ... the business. A design agency was pitching for some business from a big FMCG company. Halfway through ...

Reinventing marketing: Behavioural economics will shake marketing to the core

of all known BE effects or an agreed way of categorising them. There are no measures of how big an impact ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.