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Absolute Radio nets Currys and PC World football deal

the best quality, latest technology TVs and laptops, on which to follow this summer's big sporting events ...

The Sun plans Euros and Olympics assault

Rob Painter, marketing director at The Sun, has disclosed that the News International-owned tabloid is planning a double assault on the two big sporting events this summer. He said: "It is all about taking The Sun brand where our customers are". The football tournament, in which England ...

Arena Media nets global City Index account

, business director of Arena Media, said: "City Index is an exciting new client with big ambitions to grow ...

Bet365 to sponsor French Open on ITV

The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media agency Republic of Media , will include sponsorship of all ITV coverage from the tournament across ITV1 and ITV4. ITV's coverage starts on Sunday (27 May). Key matches, including the men's and ladies ...

Sun website traffic little moved by Sunday print launch

The tabloid site was typically attracting around 1.45 million average daily browsers in the months before the arrival of the extra edition of the paper on 26 February . It hit a high of 1.56 million that month before dropping back to 1.49 million in March. April s figures show the big two ...

My Media World: Freddie Ossberg

I have worked in the media since 2005, when I started as project manager with Mediaplanet. I was attracted to this particular role because It was an exciting challenge with big responsibility. At the time, I was acting as both sales director and editor on every report I produced. I left ...

My Media Week: Charles Courtier

big sponsor of the London Olympic Games, so we discuss the plans before I head to the airport. I ... . This week, my 12-year son is away on a geography field trip. Friday The end of the week is a big ...

RAB launches planning and creativity tools

agencies and creative agencies get more from the medium....in response to demand from media and creative agencies, RadioGauge Predict will allow them to obtain sector ... of the RAB, said: "Media and creative agencies frequently ask us for aggregated data from RadioGauge to help ... is intended to provide examples of creativity in radio advertising through an ad library that can be searched ...

BSkyB to escape restrictions in pay-TV film market

dominated the market. The regulator previously found that the satellite broadcaster's deal with the big ...

RAB celebrates 20 years of championing commercial radio

advertisers, media agencies and creative agencies get more from the medium. And the outlook for 2012, as far ... % national share. Creativity in radio ads is another issue RAB is tackling head-on through a tie-up with D ... -platform partnerships is a key opportunity. The challenge today is to keep growing the number of creatively ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.