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Healthcare: The Week in Healthcare

Ketchum Pleon has been awarded the account for Pfizer's debut beauty product, Imedeen. All UK PR for the oral skincare product will be handled by the agency. The account will be headed by head of creativity, growth and innovation Deirdre Murphy. Chime Communications has acquired a 51 per cent stake in Harvey ...

Public Sector: British Council seeks help for Going Global

Going Global runs for three days and aims to attract more than 1,000 movers and shakers from the world of education from across 80 countries, to discuss wide-ranging issues. PR and creative agencies are being called upon to support next year's event, to be held in Dubai, as well as events production ...

Splendid retains £1m Smirnoff account

is our chosen partner, which we believe will bring the best strategic thinking and creative flair to our ...

Expedia hires Fleishman-Hillard after European consolidation review

-Hillard will also collaborate closely with Expedia s existing creative, media planning and social media agencies ...

Food & Drink: Take your hat off to Benito's tweet deal

Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up...audience as young professionals working in creative industries such as advertising, PR, marketing and media ... and its motivations (agencies are competitive, chat in the office about fun online offers and are big ...

Digital: Nomophobia drives SecurEnvoy sales

core trade press activity with big national hits in the UK and overseas, and position SecurEnvoy as a big player in the market To generate conversations around 'nomophobia' online and drive traffic ...

Media ignore bulk of research reports, finds TLG

cautious and bolder about what they think and remembering to take a big-picture view that stretches beyond ... strategy', focusing on potential growth areas including sectors such as aviation, automotive and creative ...

Government challenges agencies to diversify over public sector comms

to just two, covering 'creative services' and 'planning and research', benefiting agencies that provide a ... are not the only players in the game - the winners will be those that can think broadly and come up with big ...

British Olympic legends to boost Sega London 2012 game

The agency will promote London 2012 - The Official Video Game of the Olympic Games in a creative campaign drawing on Olympic greats including decathlon champ Daley Thompson and 400m runner Derek Redmond. The agency's campaign, called Olympic Moments, will see Olympians past, present and future recreating ...

Danny Rogers: Maude's comms plan may be too austere

of creativity in the resultant campaigns can match the former COI. One hopes they can, because most ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.