I wish I'd done ... Bing 'decode Jay-Z with Bing'
24 May 2012
Mick Mahoney, executive creative director, Euro RSCG London...manager of marketing; Ryan Cameron, senior marketing manager, Bing Agency: Droga5 Creative director ...
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Why we're loving - Scott Holmes and Tom Rotthenberg
24 May 2012
Scott Holmes creative director, Europe, UM International; Tom Rothenberg chief growth officer...did. This creative idea came from the media agency, and the development and build from the ad ...
Claire Beale: History suggests DDB can be revived by A&E
24 May 2012 | by Claire Beale
that it did not want to get stuck in advertising's middle ground, not big enough to satisfy the energies ... can John Lewis move us? And could the agency ever top its magnificent run of creative and new ... clout. As for DDB UK, with a thinning management team, no executive creative director, the loss ...
Work Debrief - Foster's Brad and Dan get a little help for their good calls
24 May 2012
's wanted to maintain the momentum of the campaign, so when we were briefed to write the 2012 TV creative ... " live at the start of May. But we felt that, with the campaign now established, we had a big opportunity to bring something different that our audience would be eager to get involved with. The Creative Idea ...
Media ignore bulk of research reports, finds TLG
24 May 2012 | by Alec Mattinson
cautious and bolder about what they think and remembering to take a big-picture view that stretches beyond ... strategy', focusing on potential growth areas including sectors such as aviation, automotive and creative ...
Where are the Jubilee commercials?
24 May 2012
to do both." CREATIVE Gerry Moira, chairman and director of creativity, Euro RSCG London "It ... brands such as Young's and Adnams brewing commemorative ales? And you could certainly sell a few bottles ...
Government challenges agencies to diversify over public sector comms
24 May 2012 | by John Owens
to just two, covering 'creative services' and 'planning and research', benefiting agencies that provide a ... are not the only players in the game - the winners will be those that can think broadly and come up with big ...
Pick of the Week - DLKW Lowe, Halfords'
24 May 2012
"Everything about this ad is spot-on - the film, the conceit and the soundtrack - particularly so for those of us who are kids of the 70s. It's great to see Halfords buying such great work and even more satisfying to see DLKW Lowe producing it." The ad was created by the executive creative directors, Richard ...
British Olympic legends to boost Sega London 2012 game
24 May 2012 | by Hannah Crown
The agency will promote London 2012 - The Official Video Game of the Olympic Games in a creative campaign drawing on Olympic greats including decathlon champ Daley Thompson and 400m runner Derek Redmond. The agency's campaign, called Olympic Moments, will see Olympians past, present and future recreating ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
