Absolute Radio nets Currys and PC World football deal
25 May 2012 | by Daniel Farey-Jones
the best quality, latest technology TVs and laptops, on which to follow this summer's big sporting events ...
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Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
trailers of the new 'Men in Black' film. Kellogg's has big ambitions for the campaign. It believes ...
The Sun plans Euros and Olympics assault
25 May 2012 | by John Reynolds
Rob Painter, marketing director at The Sun, has disclosed that the News International-owned tabloid is planning a double assault on the two big sporting events this summer. He said: "It is all about taking The Sun brand where our customers are". The football tournament, in which England ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
challenger brand in the UK and this forms a big part of what we do marketing-wise. In the UK, football ... , but there is a big job to do. We have an avid core group of fans, but our challenge is to grow beyond this ...
Arena Media nets global City Index account
25 May 2012 | by Nick Batten
, business director of Arena Media, said: "City Index is an exciting new client with big ambitions to grow ...
Tesco pushes virtual clothes in small London stores
25 May 2012 | by Matthew Chapman
smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
, Ben Priest becomes executive creative director, and Jon Forsyth becomes chief comms strategy officer. Ben Tollett and Emer Stamp will also take on executive creative director roles. Former DDB ... to be confidential and ongoing. ( Campaign ) Phil Lind , acting creative director at Channel 4 , has been ...
Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
and creative director Nick Allsop. The production company was Somesuch Co and the ad was directed by Ben ...
Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
. TBWA\Manchester was the incumbent on the main retail account and has been its lead creative agency ...
Think BR: What brands can learn from start-ups
25 May 2012 | by Ronnie Crosbie
, market places and creative hubs. Suddenly, we have an explosion of underground creativity that has ... . And this is where big brands can learn a thing or two from start-ups. O2 is leading the way, having recently made ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
