Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
selected as our number-one a marketer who is shaking up the conservative creative culture at one ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
economy and UK brands need to do. But there s lots of evidence to show the big brands like Vodafone, HSBC ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...
Vinnie Jones revealed as new face for 'Make Mine Milk' push
11 May 2012 | by Loulla-Mae Eleftheriou-Smith
to come to an end in a few months time, we are looking to have as big an impact as possible with our last ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
now is that nearly everything you touch has something to do with digital. So I'm not a big fan of this whole word 'digital'. I'm not a big fan of saying to every brand that 15% of your budget needs ... , social networks are part of that. However, I don't think you want to make big statements. Otherwise, all ...
Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
-president, creative services worldwide. Winners and Losers in the soap, bath and shower sector ...
Schwarzkopf signs as headline Big Brother sponsor
03 May 2012 | by Maisie McCabe
of Channel 5's Big Brother, Celebrity Big Brother and Big Brother's Bit On The Side....appear on idents and all marketing around the Big Brother formats. The idents will be created by Signal TV. Freederm sponsored last year's Big Brother , while Plusnet was the sponsor of Celebrity Big ... a viewer and 11 friends the chance to win "the Big Brother experience", including house voiceovers ...
Glue Isobar wins AkzoNobel DIY digital creative account
03 May 2012 | by Katherine Levy
AkzoNobel has appointed Glue Isobar to handle its digital creative account across its portfolio..., creative development, social media optimisation and community management for all brands across Facebook ...
Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
at Passionbrand. Follow her on Twitter: @helenedw 30 SECONDS ON: BIG FOOD - The authors of the US study ...
King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
by 99% over the past three years. He said: "It's tough for us to compete with the big guys in stores ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
