TFCS and Cake aid glitzy launch of iTunes mobile
09 Sep 2005 | by Ian Hall
NEW YORK/LONDON: London creative agencies The Fish Can Sing and Cake are handling global and UK
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Vodafone leads way on branded content
03 Mar 2006 | by Daniel Rogers, Editor, danny.rogers@haynet.com
the viral techniques required - and to benefit from a post-gig voting procedure. Unlike so many big ...
Profile: Big Apple to Orange - Scott Jacobson, PR director, Orange
19 Aug 2005 | by Tom Williams
Orange, the home-grown mobile phone brand that told us 'the future's bright', has turned to an ex-Coca Cola director from New York to lead group PR.
HP plummets to foot of table as CEO bails out
18 Feb 2005 | by Tom Williams
that a big US firm might bid for the bank. Reputation Monitor is compiled from Thomson Intermedia ...
Youth Marketing: Mobile mania
16 Jul 2004
are eager for value-added services from their mobile operator, backed by big brands. At the same time ... partnerships with big record companies, it seems that music is the way forward. Last month, Orange struck a pan ...
Campaigns: Second opinion
28 May 2004
Most in the PR industry reading this would applaud the creative ideas Edelman came up with and the high-profile coverage generated. However, I can't help but question whether the strategy really met ... ? Creativity: 4 Delivery: 2.5 6.5/10 ...
View From The Top: Another Branson?
07 May 2004 | by Gidon Freeman
, partly because we have huge influential suppliers (Nokia et al) but we have a different role from most ...
Technology: Gadget Revolution
27 Feb 2004 | by Adam Hill
, technology is impenetrable,' says Lewis PR vice-president, creative, Nick Leonard. 'Now everything you ...
CAMPAIGN: BlackBerry pitches as the must-have of 2004 - Technology PR
13 Feb 2004 | by Dan Bloch
creative moments. When the Sun ran photographs of David and Victoria Beckham on 30 September using ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
