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- The reaction? Tesco is not only the UK's number one supermarket; it has established itself a the third-biggest retailer in the world. Any move Tesco makes is big news, and its results were widely reported across the media this week. Most welcomed the news, but some analysts sounded a word of caution ...
Campaign: Jigsaw appoints a new creative director Client: Jigsaw PR team: Mission Media Timescale: July-August 2008 Budget: c. £30,000 High street fashion chain Jigsaw does not do any print ... - To announce the appointment of its new creative director, Louise Trotter - To maximise awareness ...
Fees are believed to be in the region of £250,000. Borkowski was hired to the big-money brief following a four-way pitch that took place over four months. Consumer specialist Borkowski will handle a PR campaign focusing on key areas of fashion, beauty and homeware. It will also provide press office ...
CONSUMER: Splendid Communications has been appointed by The Big Yellow Self Storage Company
. But this pales in comparison with the type of attack suffered by McDonald's et al. CEO Terry Leahy may have ...
-a-like party on the big day, with 'Ozzy Osbourne', 'Posh and Becks' and 'Elton John' waving to photographers ...
Creativity treehouses, magician's techniques and specialist input. Steve Hemsley looks at sources...and good timing - is a prime example of PR 'creativity'. But while ad-land more famously lives and dies by it, creativity is something that PROs are less renowned for. Few PR agencies have the dedicated 'creative head' or equivalent role (see box) and are sometimes suspected of churning out the same type ...
of creative ways to keep the DHL name in the press. It released stories documenting how the firm had ...
In a country where the media love to knock big British companies and where stock-watchers are notoriously cautious and understated, it comes as even more of a shock when a slew of analysts describe Tesco ... . For the media and politicians, Tesco is getting a little too successful, and moreover, just a bit too big. A ...
', adding that 'M&S has a big splurge at the beginning of a season and organises major events that get coverage everywhere, but it doesn't follow that up'. Liz Thody, creative and fashion director at Red ... , and the retailer has always made a big deal out of its press days. However, this autumn's show has been delayed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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