Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
. The creative business is not under review. ...
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Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
, Ben Priest becomes executive creative director, and Jon Forsyth becomes chief comms strategy officer. Ben Tollett and Emer Stamp will also take on executive creative director roles. Former DDB ... to be confidential and ongoing. ( Campaign ) Phil Lind , acting creative director at Channel 4 , has been ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
claimed the scalps of most of the big shops, but there was one sexy UK agency it had never once beaten ... with the spoils. So when a big airline account narrowed its list down to just these two, my old agency threw everything it had at the final showdown: the best creative talent, the most original media planning ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
economy and UK brands need to do. But there s lots of evidence to show the big brands like Vodafone, HSBC ...
PAA lands Investec private banking account
17 May 2012 | by Sara Kimberley
The agency won the new account after a pitch handled by Oystercatchers. Investec has not worked with a direct marketing agency in the past. PAA will be responsible for helping to expand the financial brand's private banking division with a big focus on loyalty marketing. Until now, the bank has ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
selected as our number-one a marketer who is shaking up the conservative creative culture at one ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...
Think BR: Online finance in the age of data
14 May 2012 | by Philip Dyte
is usually the very last to know about these big life changes. It s tremendously exciting to consider ...
Iain Anderson: Lobbying's open book
10 May 2012 | by Matt Cartmell
bubble, Anderson is a big fan of opera and sees notable similarities between the two worlds. They both have a lot of drama and some big personalities, he smiles wryly. Some of them are tuneful and some ... -Puppies-wearing, real-ale drinker at a Formula 1 event. There s quite an infamous picture of Ken climbing into ...
Amex rolls out first SMS-interactive billboard
08 May 2012 | by Alex Brownsell
campaign really brings to life our service in a creative, compelling and engaging way." The activity ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
