CONSUMER TECH CAMPAIGN: BT's Office Anywhere makes life a beach
08 May 2008 | by Mary Cowlett
the Office creative, also ensured the campaign had a viral element both via mobile and email, thereby ...
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Orange in revamp for brighter future
20 Jun 2008 | by David Quainton
to increase visibility. PR is to be a big driver of these changes as Alexander attempts to create the UK ...
News analysis: The PC 'bad boy' shows soft side
13 May 2005
big thing; it is a follower,' says Saran. Wheeler agrees: 'Dell is not taking risks with unproven ... some in the industry. 'A lot of the PR seems to have been concerned with saying: "We're the big bad ... . 'Enterprise is the market where the big spending and profitability is.' Dell diversified into printers in 2003 ...
City & Corporate: Apple's secrecy is tantalising PR
15 Apr 2005 | by Anthony Hilton, anthony.hilton@haynet.com, City commentator on London's Evening Standard
free rein - and it has become big business. Astonishing though it may be to non-computer buffs ...
HP plummets to foot of table as CEO bails out
18 Feb 2005 | by Tom Williams
that a big US firm might bid for the bank. Reputation Monitor is compiled from Thomson Intermedia ...
Campaigns: Second opinion
28 May 2004
Most in the PR industry reading this would applaud the creative ideas Edelman came up with and the high-profile coverage generated. However, I can't help but question whether the strategy really met ... ? Creativity: 4 Delivery: 2.5 6.5/10 ...
Technology: Gadget Revolution
27 Feb 2004 | by Adam Hill
, technology is impenetrable,' says Lewis PR vice-president, creative, Nick Leonard. 'Now everything you ...
INTERNATIONAL: Microsoft appoints new head of PR for Spain
09 May 2003 | by Ivan Castano
by high demand from big businesses for its software. An eight-strong Ketchum Seis team has handled PR ...
Analysis: HP pitch threat to indie mid-sized PR agencies
15 Nov 2002 | by Holly Williams
the merger had created a unified business, and communications needed to reflect that. It's a big blue ... across the agency's US business. 'If you want the big clients, you have to be big yourself,' he adds ... history of big companies making radical decisions over agencies, but there will come a day when ...
STOP PRESS: Creativity Software planning PR push
13 Sep 2002
TECHNOLOGY: Leisure software firm Creativity Software is planning a PR push surrounding the launch
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
