Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
economy and UK brands need to do. But there s lots of evidence to show the big brands like Vodafone, HSBC ...
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Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...
CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
. But in the world of shifting metal, Peugeot's effort stands out. Cool. Simon S Kershaw is a creative consultant and a former creative director at Craik Jones ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
selected as our number-one a marketer who is shaking up the conservative creative culture at one ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...
DDB takes emotional approach for new VW Polo campaign
14 May 2012 | by Loulla-Mae Eleftheriou-Smith
connect with." Executive creative director Jeremy Craigen worked on the ad with copywriter Tom ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) The BIG Partnership VisitBritain Not-for-profit marketing Barnardo s BBH Cycle ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...
Anthony Hilton: Bahrain F1 sponsors on a crash course
19 Apr 2012 | by Anthony Hilton
wrong in these big companies if the comms professionals have found it impossible to get that message ...
Audi presents brand manifesto in global campaign
18 Apr 2012 | by Alex Brownsell
heavily and is a core part of the creative brief." ...
Peugeot targets younger drivers with YouTube push
16 Apr 2012 | by Alex Brownsell
The French manufacturer has launched a video clip featuring Nonstop performer Scott dancing to a new track called Feel the love by Rudimental, tipped to be a big hit this summer. The campaign, devised by Initials Marketing, EHS 4D and OMD, includes a video showing Scott moving continuously ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
