Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
economy and UK brands need to do. But there s lots of evidence to show the big brands like Vodafone, HSBC ...
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Food & Drink: Take your hat off to Benito's tweet deal
24 May 2012 | by John Owens
Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up...audience as young professionals working in creative industries such as advertising, PR, marketing and media ... and its motivations (agencies are competitive, chat in the office about fun online offers and are big ...
Subway out-muscles McDonald's on Facebook
21 May 2012 | by Gemma Charles
engagement. This year it launched two campaign initiatives around health, "Live Fresh, Win Big" and "Train ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
selected as our number-one a marketer who is shaking up the conservative creative culture at one ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) The BIG Partnership VisitBritain Not-for-profit marketing Barnardo s BBH Cycle ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...
Iris wins Domino's digital and DM task
26 Apr 2012 | by Sara Kimberley
, Domino's launched a TV campaign, created by Big Communications and narrated by the punk poet John Cooper ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
, but far savvier than its elders give it credit for. According to Callum McGeoch, creative director ... his stake to create legacy-based youth clubs for less well-off areas, acting as creative hubs ... cause-related marketing, according to Callum McGeoch, creative director at youth marketing agency ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
it is a deliberate ploy or not, Cranna also avoids saying anything that portrays Starbucks as a big ...
Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods
17 Apr 2012 | by Noelle McElhatton
to deflect some of the criticism, and we await the ads from McDonald s et al extolling the very real ... sponsorship is proof of the value it adds away from big ticket sports events like the Olympics ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
