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Absolute Radio nets Currys and PC World football deal

the best quality, latest technology TVs and laptops, on which to follow this summer's big sporting events ...

The Sun plans Euros and Olympics assault

Rob Painter, marketing director at The Sun, has disclosed that the News International-owned tabloid is planning a double assault on the two big sporting events this summer. He said: "It is all about taking The Sun brand where our customers are". The football tournament, in which England ...

NBA gets serious about cracking UK

challenger brand in the UK and this forms a big part of what we do marketing-wise. In the UK, football ... , but there is a big job to do. We have an avid core group of fans, but our challenge is to grow beyond this ...

Arena Media nets global City Index account

, business director of Arena Media, said: "City Index is an exciting new client with big ambitions to grow ...

Trading places: this week's people moves

, Ben Priest becomes executive creative director, and Jon Forsyth becomes chief comms strategy officer. Ben Tollett and Emer Stamp will also take on executive creative director roles. Former DDB ... to be confidential and ongoing. ( Campaign ) Phil Lind , acting creative director at Channel 4 , has been ...

Think BR: What brands can learn from start-ups

, market places and creative hubs. Suddenly, we have an explosion of underground creativity that has ... . And this is where big brands can learn a thing or two from start-ups. O2 is leading the way, having recently made ...

Splendid retains £1m Smirnoff account

is our chosen partner, which we believe will bring the best strategic thinking and creative flair to our ...

Bet365 to sponsor French Open on ITV

The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media agency Republic of Media , will include sponsorship of all ITV coverage from the tournament across ITV1 and ITV4. ITV's coverage starts on Sunday (27 May). Key matches, including the men's and ladies ...

Jaguar steps up social media strategy to boost innovation

media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

Sun website traffic little moved by Sunday print launch

The tabloid site was typically attracting around 1.45 million average daily browsers in the months before the arrival of the extra edition of the paper on 26 February . It hit a high of 1.56 million that month before dropping back to 1.49 million in March. April s figures show the big two ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.