Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
economy and UK brands need to do. But there s lots of evidence to show the big brands like Vodafone, HSBC ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
. When brands were mainly local/national constructs, each brand manager was a big fish in a small pond ... .' Managing complexity Creating this content, and managing the feedback, is now a big task. At Sainsbury ... into the project, from the internal supply chain to creative agencies working on imagery and core messages ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands have expanded internationally by exploiting their reputation for quality, design, creativity ... that have made the acquired business successful are unlikely to be fiddled with. Weetabix's 'Fuel for big ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
selected as our number-one a marketer who is shaking up the conservative creative culture at one ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
, Trends and Accounts, in really creative ways . They are setting a lot of standards which are being ...
Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'
08 May 2012 | by Andrew McGuinness, founding partner at Beattie McGuinness Bungay
' Creative Industries Council. Next month, we will welcome the Opposition team for a similar discussion ...
Editor's Comment: Brands face a tough social-media choice
02 May 2012 | by Noelle McElhatton
When few brands have signed up to advertise on the 'next big thing' in social, it's tempting...starting with a creative idea, rather than a specific social platform, a strategy that will lead brands ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) The BIG Partnership VisitBritain Not-for-profit marketing Barnardo s BBH Cycle ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...
Golden Goose appointed to promote Sea Containers building
19 Apr 2012 | by Matt Cartmell
The agency won the brief in a two-way pitch to launch two creative outdoor campaigns that generate ... nostalgic and creative campaign go into production. Trevor Sherling of Yorke Property Management said he wanted a creative and attention-grabbing campaign that tapped into the nation s celebratory mood ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
