Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
produced the outdoor ads, the creatives were Ben Mooge and Andy Sandoz, and the strategist was Paddy ...
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EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
The 30-second television spot features the brand character dreaming of athletics, before being joined by glittering dancers in a golden finale with showers of tickets and fireworks. Creative is by Abbot Mead Vickers and set to the 1980s track, 'Take on Me'. London 2012 sponsor EDF is running ...
Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
". The 60- and 90-second versions will be the main pieces in Samsung's creative Olympic campaign, called ... . The film was conceived by Cheil UK executive creative director Logan Wilmont and shot by Nima Nourizadeh ... on Facebook starring David Beckham, which pushes the features of the Samsung Galaxy Note model. Creative ...
Government readies £120m media buying review in marketing shake-up
22 May 2012 | by Maisie McCabe
for agencies to provide creative services and delivery and execution services (including direct marketing ...
Media360: Spotify preaches the gospel of music
22 May 2012 | by Daniel Farey-Jones
they want our relationship with Coke to be bigger than their relationship with Fifa. That's a pretty big ...
Cadbury Wispa launches £3.5m ad campaign
22 May 2012 | by Sara Kimberley
The 'Five Friends, One Mountain and a Very Big Inflatable campaign by Fallon features a group ... content around the "time well mis-spent" theme. The ad's executive creative director was Santiago Lucero, working with creative directors Sam Oliver and Shishir Patel. The art director was Avril ...
Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
minister's Big Society Award. The Orange Wednesdays and Gold Spots cinema activity will continue ... sponsorship has lasted for 11. Its RockCorps partnership won the prime minister s Big Society Award last year ...
Government briefs PR consultants on post-COI world
22 May 2012 | by John Owens
work shortened. The first framework will cover creative services, delivery and execution. Agencies ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
economy and UK brands need to do. But there s lots of evidence to show the big brands like Vodafone, HSBC ...
Consumer technology communications calls out for simplification
22 May 2012 | by David Vindel
like it than love it. This reveals a big opportunity for manufacturers to move consumers from like ... , for example. As a result, successful companies in that sector have become very creative in order to sell ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
