Absolute Radio nets Currys and PC World football deal
25 May 2012 | by Daniel Farey-Jones
the best quality, latest technology TVs and laptops, on which to follow this summer's big sporting events ...
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Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
trailers of the new 'Men in Black' film. Kellogg's has big ambitions for the campaign. It believes ...
The Sun plans Euros and Olympics assault
25 May 2012 | by John Reynolds
Rob Painter, marketing director at The Sun, has disclosed that the News International-owned tabloid is planning a double assault on the two big sporting events this summer. He said: "It is all about taking The Sun brand where our customers are". The football tournament, in which England ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
challenger brand in the UK and this forms a big part of what we do marketing-wise. In the UK, football ... , but there is a big job to do. We have an avid core group of fans, but our challenge is to grow beyond this ...
Arena Media nets global City Index account
25 May 2012 | by Nick Batten
, business director of Arena Media, said: "City Index is an exciting new client with big ambitions to grow ...
Tesco pushes virtual clothes in small London stores
25 May 2012 | by Matthew Chapman
smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity ...
Think BR: What brands can learn from start-ups
25 May 2012 | by Ronnie Crosbie
. And this is where big brands can learn a thing or two from start-ups. O2 is leading the way, having recently made ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
. When brands were mainly local/national constructs, each brand manager was a big fish in a small pond ... .' Managing complexity Creating this content, and managing the feedback, is now a big task. At Sainsbury ...
Sun website traffic little moved by Sunday print launch
24 May 2012 | by Daniel Farey-Jones
The tabloid site was typically attracting around 1.45 million average daily browsers in the months before the arrival of the extra edition of the paper on 26 February . It hit a high of 1.56 million that month before dropping back to 1.49 million in March. April s figures show the big two ...
CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
. But is it enough? Not according to the Greeks. Perhaps big, important questions that affect us all deserve a high ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
