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Editorial: Big bank makes a big PR mistake

branches and the generous bonuses being handed out by the bank, the big bank for the big world...What with the juxtaposition of Barclays new advertising campaign - extolling the virtue of its size - and John Varley s unwillingness to explain the relationship between the closures of regional branches and the generous bonuses being handed out by the bank, the big bank for the big world ...

Analysis: Haines sees PR benefits in 'Big Tent'

's 'Big Tent', seems the most logical thing in the world to Bruce Haines. The IPA president, who is also ... ? The words from the big tent remain positive, however, as Haines concludes: 'I'd love to be provocative ...

ANALYSIS: BIG QUESTION; Is advertising a PR tool?

Martin Thomas Cohn and Wolfe

ANALYSIS: BIG QUESTION; Are stunts still an effective PR tool?

on their desk. The Big Question is edited by Lexie Goddard ...

CAMPAIGNS: PRODUCT LAUNCH; Make it big with a small packet

Client: Derwent Valley Foods PR Team: Lawson Dodd Communications Management and in-house marketing department Campaign: Phileas Fogg Chicettas launch Timescale: April-November 1995 Budget: pounds 20,000

THIS WEEK’S BIG QUESTION: Does the PR industry need external planning help?

and talk as a specialist, but also contribute to the overall brand debate. There is a big opportunity ... expertise can add something, especially with big campaigns, however it is a mistake to think you can sub ...

THIS WEEK’S BIG QUESTION: What are the pros and cons of being owned by an ad agency?

competitors work with Grey are often unwilling to short-list us; when you re part of a big agency ...

THIS WEEK’S BIG QUESTION: Can you still market to the nuclear, two-parent family?

After 41 years, Oxo is ditching its use of the nuclear family image from its TV adverts

THIS WEEK’S BIG QUESTION: Should charities focus their resources on PR or advertising?

Last week s Media Trust conference provoked a debate on the effectiveness of both disciplines

NEWS ANALYSIS: Big PR fiasco leads to a very big mop-up job - The reputation of Barclays has

campaign, found itself with big problems....advertising campaign, found itself with big problems. The beleaguered PR function has had to handle ... brash, bold and, above all, big . It has been said that Barclays is not very good at PR . That might ... this is not the mark of a company which thinks big. ...

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