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MEDIA: Briefs - Hale to edit new Coolwhite news channel

Coolwhite.com, the upmarket weddings site, is to launch a news service to help plan the 'big day'. Edited by Charlotte Hale, formerly of Conde Nast's Brides magazine, it will be updated daily, carrying details of promotions in related areas such as fashion, catering, beauty and travel. The idea is to offer ...

Agencies can trawl for fresh ideas in Think Tank

, explaining the packages popularity. Big Question, p7. ...

Diary: H&K calls in the Karma boys to encourage the public to try an Oasis

stress ball, yo-yo, T-shirts and sunglasses. Target media include the Big Breakfast late ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

and the Big Apple and picked up last year s PR Week award for Best Promotional Activity. Managing ... , and big, cheery, 3D rubber badges from The Big Badge Company, while more refined pins and emblems can ... badge collection from The Big Badge Company, to SMT s nostalgia edition of 12 hard enamelled badges ...

CAMPAIGNS - Drivers given star treatment - Financial Services

with the interest in New Year s star sign predictions. Results The survey was a big hit ...

MEDIA: Why even MacKenzie might not save the Mirror

on the inside pages. The Mirror s marketing push was supported by a big TV campaign, which alerted my children ...

CAMPAIGNS: SPORT; The Derby gets a dose of salts

on Channel Four s The Big Breakfast. The Jockey s dinner, meanwhile, was covered by GMTV, Carlton ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

staff working on it for two to three years then you need to make a big investment. Training courses ... have a big input on training. We encourage them to come down as often as possible and interact ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.